Lele Nalu Surf Shop

Logo & Brand Design 2018

A fictitious surf shop located in Hawaii that was targeted to the best female surfers around. Full concept and logo design, as well as business letter and business card mockup. The brand name can be broken down as such : Lele was a nickname coined to me from my friend’s daughter at the time, and Nalu is a Hawaiian name that means “wave” or “surf”.